


However, while Candy Crush is definitely a casual title suitable for virtually any type of gamer, it’s also faithful to its strategy roots and offers a difficulty curve that spikes significantly as the player progresses. In other words, Candy Crush is a game made for absolutely everyone, a design choice that earned it its widespread appeal. This casual design and play style lends itself to a very wide audience of users of all ages, regardless of their gaming experience, of their proficiency with phones, actually. It was, in essence, a nice way for users and gamers to pass time on their phones during their daily commutes, or perhaps when they were lounging at home, in a manner that didn’t require much commitment nor a hands-on approach. Candy Crush do we even need to bother introducing it at this point? This massively-popular match-three puzzle game has taken the world by storm since it first launched in 2012, back when mobile games were still young and smartphones were just becoming widespread on a global scale.
